Chanel - 1024 Words

Coco Chanel Fashion designer. Born on August 19, 1883, in Saumur, France. With her trademark suits and little black dresses, Coco Chanel created timeless designs that are still popular today. She herself became a much revered style icon known for her simple yet sophisticated outfits paired with great accessories, such as several strands of pearls. As Chanel once said,â€Å"luxury must be comfortable, otherwise it is not luxury.† Her early years, however, were anything but glamorous. After her mother’s death, Chanel was put in an orphanage by her father who worked as a peddler. She was raised by nuns who taught her how to sew—a skill that would lead to her life’s work. Her nickname came from another occupation entirely. During her brief†¦show more content†¦While not officially charged, Chanel suffered in the court of public opinion. Some still viewed her relationship with a Nazi officer as a betrayal of her country. Chanel left Paris, spending some years in Switzerland in a sort of exile. She also lived at her country house in Roquebrune for a time. At the age of 70, Chanel made a triumphant return to the fashion world. She first received scathing reviews from critics, but her feminine and easy-fitting designs soon won over shoppers around the world. In 1969, Chanel’s fascinating life story became the basis for the Broadway musical Coco starring Katharine Hepburn as the legendary designer. Alan Jay Lerner wrote the book and lyrics for the show’s song while Andre Prà ©vin composed the music. Cecil Beaton handled the set and costume design for the production. The show received seven Tony Award nominations, and Beaton won for Best Costume Design and Renà © Auberjonois for Best Featured Actor. Coco Chanel died on January 10, 1971, at her apartment in the Hotel Ritz. She never married, having once said â€Å"I never wanted to weigh more heavily on a man than a bird.† Hundreds crowded together at the Church of the Madeleine to bid farewell to the fashion icon. In tribute, many of the mourners wore Chanel suits. A little more than a decade after her death, designer Karl Lagerfeld took the reins at her company to continue the Chanel legacy. Today her namesake company continues to thrive and is believed toShow MoreRelated Chanel Essay582 Words   |  3 Pages CHANELnbsp;nbsp;nbsp;nbsp;nbsp;Gabrielle ‘Coco’ Chanel was born in Saumur, France in 1884. Vogue Magazine referred to her as â€Å"the couturier who takes no account of fashion, who pursues her own faultlessly elegant line in the quiet confidence that fashion will come back to her - and sure enough it always does.† nbsp;nbsp;nbsp;nbsp;nbsp;Chanel began designing heavily during the 1920s. Her first outfits were wool jerseys, and were very simple. She became famous for the simple look of herRead MoreChanel1242 Words   |  5 Pagesrecognition: 1909 through 1920s In 1909, Gabrielle Chanel opened a shop on the ground floor of Étienne Balsans apartment in Paris—the beginnings of what would later become one of the greatest fashion empires in the world.[1] The Balsan home was a meeting place of the hunting elite of France and the gentlemen brought their fashionable mistresses along, giving Coco the opportunity to sell the women decorated hats. During this time, Coco Chanel struck up a relationship with Arthur Boy Capel, a memberRead MoreMarketing -Chanel1407 Words   |  6 PagesCHANEL PERFUME INTRODUCTION The success of Chanel Perfume traces its roots back to 1870, when Ernest Wertheimer moved from Alsace, France to Paris during the Franco Prussian War. Shortly, after his arrival he purchased an interest in a French theatrical makeup company called Bourjois. Bourjois successfully introduced dry rough to the European market in the 1890’s. The company grew rapidly, and by the early 1920’s Bourjois had begun making and distributing skin creams from his Rochester, NewRead MoreCoco Chanel1043 Words   |  5 PagesGabrielle Chanel was born in the French town of Saumur on the 19th of August 1883. She was one of 5 children and when her mother died; her father couldn’t manage on his own so the girls went to an orphanage and the boys to work on a farm. Gabrielle stayed at the orphanage and visited grandparents on holidays until 1900 when she moved in with them. She went to a local convent school with her aunt Adrienne who was almost the same age as Gabrielle, she remain ed a valued friend. Gabrielle and AdrienneRead MoreThe Fame of Coco Chanel629 Words   |  2 Pagesmany women to not eat nor breathe. That’s when Coco Chanel change everything for women, that made her career in the fashion industry go through the roof. Before Coco became an icon in the fashion industry, she was put in an orphanage ever since her dad had left her sister and her. Coco was then raised by nuns, which is where she was taught to sew, a skill will help her to fame. Though her name wasn’t always Coco, her birth name was Gabrielle Chanel. Her nickname came from her first job as a singerRead MoreChanel Pestel Swot4904 Words   |  20 Pages    TABLE OF CONTENTS 1.0 Executive Summary 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry Analysis 3.1 Target Audience 3.2 Market Positioning 3.3 Market Sector 3.4 Competitor Analysis 4.0 Company Analysis 4.1 SWOT: Micro economical analysis 4.2 PEST: Macro economical analysis 4.3 Comparison of Chanel in Europe vs. Singapore 4.4 Product Development and Collection 4.5 Types and Range of MerchandiseRead MoreChanel : A Fashion House Essay1441 Words   |  6 Pagesthe best-selling fragrance in the world and worth an estimate of $1.5 billion, Chanel is a fashion house that begun in Paris, France by the infamous CoCo Chanel. Chanel is a brand that rose to its success with the launch of the perfume Chanel No. 5. Since the success of the fragrance, Chanel has begun to capitalize on offerings which include luxury goods, ready-to-wear clothing, handbags, perfumery, and cosmetics. Chanel is now a global fashion house that operates in The United States, United KingdomRead MoreCoco Chanel1452 Words   |  6 Pagesinterested in Coco Chanel? and if Im honest, I was fascinated long before I started researching her biography more than a decade ago, all the way back to my earliest memories in childhood. For there on top of my mothers dressing table stood a bottle of Chanel No. 5, beyond my reach but not out of sight, and I knew from the moment I began to discern its mysterious letters and number that there was something magical to the black-and-white cipher. Im not alone in that discovery -- Chanel has come to representRead MoreSWOT Analysis of Chanel582 Words   |  2 PagesAnalysis Strength Strength means the efficiency and assets of a company to help them to meets their target and make profit. One of the strength of Chanel is they have strong strategies such as â€Å"Chanel did a two-step into Dallas for a fabulous Texan romp for their Metiers d’Art 2013/2014 presentation.† (Dzireena Mahadzir 2014). Other than that, Chanel also have good customer relationship. This is because they implement Customer Relationship Management(CRM) Communication in their company. By usingRead MoreChanel Analysis Swot, 6 Ps5076 Words   |  21 Pagesthe first words which come to mind, when thinking of Chanel. We as a group decided to choose Chanel as our subject, because of several reasons and questions that came to our mind. We strive to find out what the image of this brand is like today (classical, dusty or modern), and what Chanel has been doing to constantly promote the image of the label? It is commonly known that Chanel, impersonated by its famous female founder and designer Coco Chanel, has over time evolved into being a huge fashion empire