Summary of American Idols Target Market

Summary of Ameri mass Idols Tar create MarketPRODUCTAmerican idol is a popularity con demonstrate and a talent contest searching for a superstar on cast off Network realty show w here in a workweekly base contestants secure to show their ability of singing and choose the right contestants to go finished the 3 stages of the program. The first stage is when contestants from a series of nation-wide in different countries get to show their ability of singing and directly they either get accepted or rejected. The second stage after the contestants have been chosen, the shows judges provide feedback to the contestant about his performance and style. At the end of the show, audience members vote for their favorite performer. Because Americans votes determine who leaves the show each week, this audience fictitious charactericipation which makes them feel that they are a part of the show had resulted in a product popularity in the 18 to 49 years old age.The program itself is heavily dep ending on the audience real its all about getting to communicate with the audience through word of mouth. 0.Audiences feel that their vote matters and enjoy influencing the outcome of the show. 1.Its like putting the customer at the heart of the product development, choosing what the customer want and what the customer like avoiding any risk of failing and gain popularity. 0.0This is by giving an opportunity for the records label to test whether the artists have a public appeal to succeed without the need to invest. Secondly, they actually make money because they charge people to cast their votes plus, profit from sponsorship of the TV broadcast. The mood is appealing to the audience where they make their vote of choosing their favorite contestant, vote for him through telephone and SMS text all the way till the end of the show and adequate a big fan of them.What determine American idols popularity is that it had a continues of 8 seasons and opening the 9th season now. Americas p ast winners were2Kelly Clarkson, Ruben Studdard, Fantasia Barrino, Carrie Underwood, Taylor Hicks, Jordin sparks, David cook, Kris Allen. Its popularity wasnt only in America however as a human beingswide as in the Middle East. Its popularity had reached the Arab world where even Arabs keep an eye on it. Me as a watcher of American idol, i do watch this program in a regular base even the monthly aired one after the season finale because its entertaining and its not only about a talent show, but also a mixture of a humor show. This proves that marketers have worked hard to maintain the program world popularity of reality television and a well humpn house hold name. Marketers of American Idol had also promoted the show successfully by the sense of opinion of the logo and hearing of the music show. This is by designing American idols logo insuring simplicity and easy to memorize where the colors are blue and white barely saying American Idol. The white color represents perfectio n, the color of contemporary and the blue defines intelligence and dignity. The music during the starting of the show is really withdrawive and a assay-mark that represent American idol show. As for example of me, when im not physically watching TV and suddenly hear the music i immediately know that American idol is on TV.The question then comes, what are the decisions facing American idol marketers? Marketers have to maintain American idols popularity in new and precede ways, maintain the success of the show and promote the show to attract as often audience to get as much votes and make the use of the marketing mix. The factors consequential in understanding the decision situation are the amount of ratings increasing and declining. Marketers have to plan and think in how to make the show much more entertaining and fun and maintain creativity in every season to draw in more watchers and make them loyal viewers to the show. Marketers moldiness take into consideration in defining potential winners, feed those that look like winners and starve for those that dont. As mentioned earlier, the product is heavily depending on the audience votes to check off a continues success. In this case, the strategy of extension can be implemented. This is by increasing the bracket of watchers of a junior generation allowing them to apply to the show and attract teenagers who are under 18 years old of age to watch the show and vote for their favorite contestant. Win the younger generation hearts by telling stories of the contestant to attract the hearts of the watchers. These stories will help the contestant to stand out of their local audience and showing what they are good at. The part where we tell stories of the contestant can be viewed and aired in an some other day of a week for an hour where the contestant can show their other abilities for example dancing, their humor side of their personality etc. This will help to attract the viewer more to love the contestant.PL ACEAs mentioned earlier, American idols take aim audience are 18-49 years of age. This means that the timing where the show takes place is an appropriate timing for these ages whereby American Idol is aired on Tuesdays and Wednesdays in the level where its eon to relax after having a long day at work.The timing and the week days where American idol is aired on is an important line to success where marketers make the product a part of the target audience life. These days where chosen as they are almost the end of the week and before the weekend starts where people had already got back home from their work and schools and want to relax infront of the TV watching American Idol on FOX TV.American Idol can be a family show where almost all ages can watch this show and have a relaxing time with children listening to music and having a gathering funny moment together. This had led American Idol a routine show and a must watch every Tuesday and Wednesday where the show became a part of t he audiences life.Marketers must take into consideration that target audience mood, interests, culture and technology may change overtime where TV will not be the first best media. Decisions must be made to reach their target audiences. So, marketers have to keep making decision in how to make the consumer engaged to their product. This is an important factor to marketers to develop the products technology and insure creativity to satisfy their audiences wants.As mentioned earlier of increasing the bracket of watchers of a younger age, marketers must plan for a new strategy of a new product placement. This is because teenagers today are mostly spending their full time online. So marketers in order to reach their new bracket segment they must insure a new product placement. 6. As an IMC, product placement can be used to push and position a brand into the public eye making consumer want more of it. For example American Idol is a TV show where they use the medium of Television. Today, internet had been the most popular media between ages 15- 50. So, American Idol must reach their target audience through internet by watching their program through the internet, live shows on their official website, downloading videos from Youtube, blogs, myspace pages, chat zones, fan pages, facebook pages and videos where today facebook is taking away large eggshell of age groups. 0.There is also a possibility where audiences will watch American idol video on their iPod, downloading ringtones and mobile trivia games and mobile platforms. The idea here is marketers must reach their target audience depending where their interests heading to. This is a good strategy to invest potential and new viewers at once.