Grolsch Beer Advertisement Essay -- Advertising Marketing

Grolsch Beer Using the Artistic ApproachThe advertizement for Grolsch beer, taken from the may 28, 1998 issue of Rolling Stone features Vincent new wave Goghs Self-portrait. Grolsch beer uses third important components of argument (ethos, pathos, give-and-take) to support their claim. However, logos is the most important because the audition essential be able to logically lay out the ad. The advertisement connects with the interview by appealing to the indorsers logic of imposture history, dapple establishing a reputation of quality and credibility with the Grolsch name.Relying heavily on logos, the makers of this advertisement depend on the readers manageledge of the history of art and specifically of avant-garde Gogh. The main text of the advertisement states, The same unmannerly taste since the long time when body piercing meant cutting reach an ear. Obviously the latter role of this contestation suggests a link to Van Gogh cutting off his own ear. Van Go ghs Self-portrait symbolizes his missing ear by only showing his left one. For the audience to fully understand this, they must have some prior knowledge of the Dutch artist, Vincent Van Gogh. Grolsch beer creates its logos by relying on the wit of the reader. For example, a pun is used with the name emboldened in describing the beer that may overly be making a reference to the fact that Van Gogh was a very bold artist. In order for the audience to be captured by this ad, they must be able to recognize that it is a pun, and that it is the punch line that identifies Grolsch beer with the reader. While some(prenominal) of the ad relies on the readers knowledge of art, the ad also relies heavily on logical claims. The first is the claim of fact Grolsch beer has existed since 1615 and because this statement cannot ... ...robably have taken some course in school to know something about Van Gogh. Therefore, the familiarity that people have with Van Gogh enables them to interpre t the underlying meaning of the word bold. When the ad is read it is quite an easy to see that bold is describing the taste of the beer. Furthermore, the deeper meaning of the word bold is related to Van Gogh and his artwork. With many of his works banned from art galleries, Van Gogh was considered one of the boldest artists of his time. Relating the bold taste to the boldness of Van Gogh creates a sense of knowledge in the reader, thereupon giving the reader a feeling of Hey Ive actually learned something. Now the man-to-man feels intelligent because he has interpreted the ad. I believe the ads ability to create this feeling in the audience is what makes it such a well-thought out advertisement.