Strategic Management of SABMiller brewery Case Study

Strategic Management of SABMiller brewery - Case Study ExampleIt is alike present in markets like USA and Europe. These markets however are matured markets and do not offer up much growth opportunities for SABMiller. It has a diversified brand portfolio which includes brands like Castle, Miller Lite, Miller Genuine Draft, Snow, Peroni Nastro Azzuro and Pilsner Urquel.In this report we will analyze the strategic location of SABMiller in different markets. We will analyze the positioning in various markets with respect to the core competencies of SABMiller and will also analyze the acquisitions and compromise in its schema that it had to undertake to meet the stakeholders expectations.Corporate Strategy refers to the general direction of business that a firm is following. It is the philosophical system which guides a firms growth and actions. It answers the questions of how the firm needs to operate, the values it should follow and which core competencies should be developed by th e firm to fuel further growth. (David, 1989).It is the sum total of the goals that a company has, the objectives it needs to achieve and the plan for achieving these objectives. (R, 2008).South African markets reach been the traditional strength and monopoly of SABMiller. (SABMiller, 2009).Lately the market has been moving towards maturity which limits the number of impudent customers that the company can acquire. However the company is making the customers move towards premium brands which will increase the positivity of the firm .HIV/AIDS is a huge threat to SABMiller in South Africa as it not only when limits the availability if work force but it also reduces the disposable income available with the people which will have a direct impact on the sales generated by the company.. Africa(exclusing South Africa)Apart from South Africa , the slumber of African continent is a growing market and presents huge opportunity for the company.The company has a hot distribution network i n these countries along