Literature Review - Marketing of luxury cars depending on affinity

- Marketing of extravagance railway cars depending on affinity groups in America and The Middle East - Literature review ExampleIn baseball club to analyze the learning style, four vital tests have been used which are Myers-Briggs test, Belbin test, sweeten & Mumford test and VARK depth psychology. From the analysis of Myers-Briggs test I have found that I ingest the ENFJ learning style. The results of Belbin test depict that in team environment I act as plant, resource investigator and shaper. On the other hand, the Honey & Mumford test depict that I am activist and pragmatist learner. Finally outcome, of VARK analysis suggest that I favor visual and kinaesthetic learning style. The assignment also describes about the transferrable skill I possess and how these skills can be used in my career.The discussion in Part B of the assignment elaborates on the current food market trends witnessed in relation to the luxury car market around the world. Contextually, it argues that despi te the fig out in the demand of luxury cars across the globe, the American car market has witnessed significant fall in the production of luxury cars. Additionally, America is considered to be the home of diverse culture, owing to which, the luxury car market in the nation can be observed as significantly influenced by the Hispanic population. Hence, marketers of luxury cars have currently been involved in attracting reasonable Hispanic population towards their respective luxury car brands. On the other hand, luxury car markets in the Middle East have been flourishing at much greater speed due to the rise in the level of disposable income as rise up as due to the improvements in the roadway transportation facilities. The findings obtained through this study further reveals in this think that the marketing strategy related with luxury cars in America and the Middle East in age to come is quite likely to be strongly influenced by the affinity factor. Simultaneously, Customer Relat ionship attention (CRM) may also positively influence the marketing strategies of the luxury cars