Luxury and convenience commodities Assignment Example | Topics and Well Written Essays - 1000 words

Luxury and convenience commodities - Assignment Example promptly the building up of the habit to agnise access to such convenience proceedss happens to cite different alternatives or substitutes of such products to the consumer. The consumer of convenience products in addition to building up a relationship with the product family line also run aways to hypothesise a passion for a certain brand relating to the same. However in absence seizure of the specific brand of such convenience product the consumer in the light of other possible alternatives tends to much switch over to other available brands. Hence the vendor of the brand of such convenience product needs to develop strategies to attract and sustain the consumers of such products in the global marketplace. The marketer needs to foster understand that the total gamut of convenience products available in the marketplace can be generally sub-divided into leash parts alike Staple, Impulse and Emergency. Staple type of co nvenience products are refereed to such that tend to reflect a very expectant availability in the market like grocery commodities and even merchandises like petrol and diesel. Again public convenience products are categorized as being Impulse type where the consumers tend to get largely impulsive in gaining the same from market outlets. Thus commodities like chewing gum or chocolates are categorized as impulsive buys for they do not involve greater bill of planning. Similarly regarding Emergency products like safety aids, bandages and other repair and maintenance utilities and even medicines consumers desire to gain ready access to such in times of sudden needs. Thus in all the one-third categories of Convenience products it is observed that people procure such by chances or in needful situations thereby spending less time in planning and taking decisions (Baines, Fill and Page, 2011, p.294-295). Like convenience products where the marketer must focus on making every possible a ttempt to enhance the brand sensory faculty of the same with the targeted consumers to reduce the chances of switching over to other lower price alternatives strategies are also unavoidable to be in place for luxury or high priced merchandises. Consumers of luxury or high-priced products would not go for availing the same without rendering adequate planning. Consumers on the other hand would require gaining a large amount of information relating to the same before finally deciding on to purchase it from the market. Information gained easily would help the purchaser in making adequate plans to gain the same. Thus herein the marketer is involve to reinstate the benefits and advantages related to the brand of such luxury product in question to effectively cajole and sustain the attraction of the person to the particular brand (Baines, Fill and Page, 2011, p.296). Management of Online Branding Activities for Luxury and Convenience Products With the development of internet and possi bly of social networking platforms the marketing activities of producers and marketers of both convenience and luxury commodities have gained cold flung changes. Marketers of such products have come to acknowledge the fact that the emergence of internet has contributed to the birth of a global marketplace wherein a large number of consumers and buyers are found to mutually exist for different categories of products. herein the online marketer in order to