Canadian Tire Sw

Canadian Tie is one of Canadas most-shopped global retailers, offering terrestrial products and services to Canadians through more than 1,700 retail and gasolene outlets from coast-to-coast. Canadian Tire Corporation has many strengths as an organization. First and foremost, they bang a strong and loyal customer base. Their long history as a Canadian troupe has helped them in this regard, as many of the quick Canadian competitors wealthy person been purchased by foreign corporations over the years. They also feel one of the most recognizable trademarks in the country. Another strength of the company is its diversity.They currently provide a wide range of goods and services to their customers including go parts and service, financial services, clothing, hardware, and housewares. They also make water one of the longest-running customer discount programs of any retailer that is, the Canadian Tire money that customers receive aft(prenominal) making their purchases. The majo r weakness of Canadian Tire is that in the past, they have periodically lost their rivet on customer service. They have interpreted their customers for granted, assuming that the customer would always return to the store regardless of how they were treated.Because of this, they have occasionally lost market share. The company has also failed to recognize the changing demographic of Canada (immigration, different cultures). The stores tend to focus on their historical customer the adult white male. They have failed to widen their focus to women and different nationalities such(prenominal) as Chinese and Indian customers. Another weakness of the company is its misfortune to expand successfully beyond Canada. This has put limits on the companys growth. SWOT ANALYSIS Strengths Has a very strong and loyal clientele. cranny a range of goods and services that meet lifes everyday needs, including general merchandise such as clothing, petroleum and financial services. Offers a chain o f automobile parts and professional automotive installers. Offers shopping on line. Canadian Tire bank provides greater marketing flexibility for apply its credit card. Weakness Prices have gone up. They have lost their focus on customer service. failed to recognize the changing demographic of Canada (immigration, different cultures) visitation to expand successfully beyond Canada.